Soludos
To elevate their brand storytelling, our agency developed a comprehensive content strategy, defining their mission, vision, editorial approach, and voice. This was built through multi-week, deep-dive engagement as an initial framework for our Brand In(k)ubator Program.
The deliverable was a scalable strategy and framework that empowered their internal team with the tools and guidance to execute with confidence. The result? A streamlined, strategic approach that brought their brand to life in a more cohesive and impactful way.
Package Services
Channel Strategy
Operations Development
Execution Document Builds
Team Training & Development
Starter Content Development
2x
Increase
Growth in social content production without additional headcount
50%
Increase
Turnaround times in process approvals and content development
3x
Team growth
Expansion of internal marketing team under the strategies put in place
Soludos’ content transformed from ad hoc to a streamlined, scalable storytelling machine.
Instagram was the core avenue for Soludos to enter many customers peripheral. Just like any organic social, it served as a powerful tool for driving customer awareness, engagement and consideration. There was a disconnect, however, in how the sharing of assets tied to the overall brand goals and campaigns, as well as a haberdasher process in getting the work pushed out to thousands of people’s phones.
Two Bridges served as a lead in researching where the brand was and where they wanted to go; developing the content strategy to get them there; and onboarding and working with the existing team to empower them to implement it themselves. The model, a core foundation of our Brand In(k)ubator Program, drove 50% improvements in turnaround time and more than 2x increases in engagement across a multi-year path of brand growth.
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