Descript

Your AI product is revolutionary. How do you create a brand that’s just as groundbreaking?

Your AI product is revolutionary. How do you create a brand that’s just as groundbreaking?

Descript is more than a video editor — it’s an intuitive AI tool that allows users to create, edit, and publish bespoke videos. The product is mind-blowingly easy (seriously, try it), and was about to become even more so with the unveiling of a new agentic AI video editing feature, Underlord.

In the lead-up to that launch, Descript wanted to update their Brand House to reflect this evolution in product vision, brand promise, and value prop to their B2B audience — people who make videos at work.

Package

Brand Sprint

Creative Shop

Package Services

Brand Strategy

Team Workshop

Brand Characteristics & Voice

The product was ready for launch. The story about it  needed to be written.

Descript wasn’t hurting for marketing. In fact, they had an established brand, a buzzy product, excited fans. So what was the problem?

Descript wasn’t hurting for marketing. In fact, they had an established brand, a buzzy product, excited fans. So what was the problem?

When the Head of Marketing reached out to Two Bridges, the challenge was less about creating something entirely new, but establishing guardrails, guidelines, and an agreed-upon brand for the full marketing and creative team. This exercise was critical before a huge, high-profile unveiling of Underlord, Descript’s agentic AI video editor, not only to ensure a cohesive launch, but to build a strong foundation for future marketing.

Working directly with the Head of Marketing, Two Bridges diagnosed spaces within the brand to finetune, identified a work plan to get there, hosted collaborative team workshops to develop the identity, and delivered a clear, consolidated Brand House to share with the CEO and internal stakeholders and implement before launch.

The product launched in Summer 2025, after testers’ advanced editing capabilities increased by more than 60%. 

“The workshop with Two Bridges was a turning point. We walked away with solid, actionable ideas we used right away in the brand work and the creative strategy that followed.”

“The workshop with Two Bridges was a turning point. We walked away with solid, actionable ideas we used right away in the brand work and the creative strategy that followed.”

Vanessa Hope Schneider

Head of Marketing

Vanessa Hope Schneider

Head of Marketing

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