Electronic Arts (EA) - maker of video games The Sims, Madden, EA Sports FC and more - had prime real estate with the corporate site for brand and people storytelling. The challenge was teams didn’t knew which stories to share - or the best way to craft them.
Through a three month bespoke Creative Shop for EA, Two Bridges worked with the client to develop a transformative system of storytelling, grounded in insights, leveraging existing resources, and re-imagining what collaboration looks like across teams.
Package
Brand Sprint
Brand In(k)ubator Program
Creative Shop
Package Services
Content Strategy
Communications Strategy
Insights Developement
6
Teams
Across the organization who were involved with and impacted by strategy development
300%TK
Increase
Efficiency in EA Newsroom cadence in discovering story leads
1
Core Insight
Telling People-First stories was the moniker to kickstart a full content transition
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What started as an exercise in rethinking storytelling for the corporate communications team with Electronic Arts turned into a full Creative Shop program, blending the art and science of content development to drive results.
Here’s what the work looked like: Interviewing more than two dozen team members on what worked, what didn’t, and where the opportunities lie. Collaborative workshops with key partners to develop the content strategies and tactics to bring stories to light and life. Sharing and pressure testing the action plans and recommendations across teams and leadership. Building out new ways of working across roles and teams.
Oh, and of course the core strategic insights for storytelling as well.
This resulted in setting up the team for internal growth and success with a strategy to implement as the corporate communications team continued to grow, build partnerships, and craft impactful storytelling move forward.
